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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06816_Field_TCUM T381.txt
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1996-04-10
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16 lines
age of standardized goods. We move into our first depth-age of
art-and-producer orientation. America is Europeanizing on as
extensive a pattern as Europe is Americanizing.
Where does this leave the older popular comics? What
about “Blondie” and “Bringing Up Father”? Theirs was a
pastoral world of primal innocence from which young America
has clearly graduated. There was still adolescence in those
days, and there were still remote ideals and private dreams,
and visualizable goals, rather than vigorous and ever-present
corporate postures for group participation.
The chapter on The Print indicated how the cartoon is a
do-it- yourself form of experience that has developed an ever
more vigorous life as the electric age advanced. Thus, all
electric appliances, far from being labor-saving devices, are new